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Designing products people can't live without.

7+ years turning research into revenue at HelloFresh, Newzoo, and more.

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Case Studies

Explore my data‑driven design work—from global supply‑chain platforms to mobile conversions.
These four short snapshots highlight the business impact and thinking behind each solution.

01

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HelloFresh - Global Procurement Platform Overhaul

Re‑imagined ordering for 8 distribution centers: automated buy‑flows cut ordering errors 38 % and lowered cost‑per‑box 19 % in year 1.

02

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Newzoo - Instant Line Chart Alignment

One‑click release‑date comparison lifted UMUX by +12 pts and drove +17 % revenue in month  1.

03

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Taskulu - Onboarding Flow and Template Boost

Revamped first‑run tutorial and ready‑made boards cut churn from 26 %  to  9 %.

04

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Alibaba Travels Co. - Mobile Booking Journey Redesign

Progressive booking and cross‑sell upsells lifted app revenue share by +60 % YoY and cut checkout taps by 35 %.

Let's talk...
Whether it’s a quick question or a full brief, I’m always up for a chat.
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